This week, GMC unveiled the new Sierra Denali HD at the 2010 NTEA Work Truck Show in St. Louis, Mo., making it the latest offering from General Motors' "professional grade" division.
The chain of events that led to this introduction is kind of interesting. Last month, GMC's corporate cousin Chevrolet introduced their version of this heavy hauler at the Chicago Auto Show, but they failed to divulge horsepower and torque figures. Ford, in turn, announced the specs on their new Super Duty line first thing Monday morning. Three days later, GM brings the Sierra HD into the spotlight, and to no one's surprise, it bests the performance numbers of the Ford. In the marketing world, sometimes patience pays off.
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