Yes, you can say Chevy; Goodby, Silverstein & Partners look at the Red-X; and classic Chevrolet ads

Last week, employees at Chevrolet received a memo that basically directed them to use the word “Chevrolet” when referring to the brand instead of saying “Chevy” in order to convey a consistent brand message. It sparked quite a bit of excitement, because many people came to the conclusion that this suggestion was for everyone, and they weren’t willing to give up their beloved Chevy moniker at the whim of some marketing employee. It created so much public outcry that Chevrolet issued a press release that said it was a poorly worded memo, and feel free to keep using the word Chevy.

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