Click the "CLICK HERE FOR MORE" link at the end of each entry for the rest of the story, photo slideshows, and more!

Friday, March 12, 2010

The new 2011 GMC Sierra HD is the latest in a long line of GMC trucks. A look at GMC's history

This week, GMC unveiled the new Sierra Denali HD at the 2010 NTEA Work Truck Show in St. Louis, Mo., making it the latest offering from General Motors' "professional grade" division.

The chain of events that led to this introduction is kind of interesting. Last month, GMC's corporate cousin Chevrolet introduced their version of this heavy hauler at the Chicago Auto Show, but they failed to divulge horsepower and torque figures. Ford, in turn, announced the specs on their new Super Duty line first thing Monday morning. Three days later, GM brings the Sierra HD into the spotlight, and to no one's surprise, it bests the performance numbers of the Ford. In the marketing world, sometimes patience pays off.

READ THE FULL ARTICLE HERE.

No comments:

Post a Comment