When better cars are built, Buick will build them. A look at 107-years of history and innovation

If there ever were a car company that was accused of being too old fashioned, while at the same time achieving its greatest success by looking into the future, it's Buick. It is one of the best-kept secrets in the industry today, yet has one of the most colorful, eventful histories imaginable.

David Dunbar Buick founded the company that bears his name in 1903, and the first cars were sold to the public in 1904. Those first cars, known as the Model B, were reliable because of their durable valve-in-head engines. So bulletproof was this design that Buick's mantra, "Valve-in-head is ahead in value" served the company in advertising pieces decades later.

Buick Motor Company was actually bought by James H. Whiting while still in its infancy, and he partnered with William C. Durant to manage the struggling company. Of course, most people know Durant was a brilliant promoter, and was soon able to turn Buick into the best-selling car in America. The success of Buick was the springboard Durant needed to build General Motors, and the rest, as they say, was history.

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