1955-1956 Dodge Le Femme - The first car designed for Your Majesty, the modern American woman

Imagine this scenario. Dodge takes the new Charger, offers it with a pink and white paint job and flowered fabric upholstery, includes a built-in purse and makeup compact, and unapologetically markets it to women. Doesn’t sound like it would make it through the marketing department, does it?

Well, 55 years ago, Dodge tried this exact same scenario, and it absolutely did make it into dealer showrooms. The car was called the “La Femme”, and it explored every female stereotype known to man. It seems fascinating today that a major car company actually produced this car. But it is hard to look back on the La Femme and not feel a bit of quaint ‘50s nostalgia.

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