Reports indicate Ford may close Mercury. A look at the history of this storied American car brand

Yesterday afternoon, Automotive News sent out an alert that cited a Bloomberg report stating that Ford executives are “preparing a proposal to kill Mercury to be presented to directors in July”. The report supposedly comes from two anonymous Ford executives familiar with the plan. So far, there hasn’t been an official statement from anyone at Ford or Mercury.

Sadly, it wouldn’t be a huge surprise if these reports turn out to be true. Mercury is a great American car brand, steeped in history, but the offerings, effort, and promotion as of late haven’t been particularly outstanding. Mercury’s presence at major auto shows has been limited to a small corner of the total display area. The vehicle lineup, while perfectly capable, contains nothing but thinly disguised Ford products. And the aging Grand Marquis, Mercury’s cash cow for many years, has finally been discontinued.

That’s not to say that the Mercury brand wouldn’t be missed. In spite of current conditions, Mercury has had moments that shined so brightly, their effects can still be felt today.

CLICK HERE FOR A HISTORY OF MERCURY, PLUS A PHOTO SLIDESHOW OF HISTORIC MERCS